What is so cool about being a Product at your team?
JusttOrly Amrany, Chief Product Officer at Justt, is passionate about transforming complex fintech solutions into user-friendly products that even her mother can understand. At the Justt TLV office, her team focuses on showcasing the value of their innovations by simplifying intricate processes and ensuring everything runs smoothly and automatically at scale. Orly sees every user, whether B2B or consumer, as deserving of a seamless experience, embodying the magic and challenge of product development at Justt.
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Every time my mother asks me, "What do we do here in JAST?" I find it a little bit hard to explain because it's complicated, it's fintech, it's child-backs, what is it even? So I want to tell you that what we do here, product of JAST, is actually taking things that might look great or might look boring, but turning them into actually like a consumer product. I look at every user, even if it's a B2B user, a consumer. So we want to show him the value that we bring him, this is the most important thing as a product to show the value that you bring, and making things easy, taking complicated things and turn them into very easy. Even that my mother can use it and understand what she sees, this is the magic, and this is the challenge that we do here. Also, at scale, we want to do product, we don't want to do service, so we want to do everything that is possible to do automatically. And everything should work smoothly, and when you do a good product, this is exactly what you do.
