Innovation in Action | Cellebrite Careers

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Innovation in Action

Shirit Kofler & Roni Ben Harosh · R&D Team Leader & Senior Technical Product Manager

Product and TechnologyIsrael - Petah Tikva

At Cellebrite, Shirit Kofler and Roni Ben Harosh lead the charge in the Product and Technology department as an R&D Team Leader and Senior Technical Product Manager, respectively. They recently showcased their innovative spirit by winning first place in an Akaton, where they developed AI tools to enhance product quality and efficiency. Through creative use of technology, they are committed to delivering superior products without compromising on quality. Their success is a testament to the collaborative and empowering environment at Cellebrite, where pushing the boundaries of innovation is celebrated and rewarded.

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Full transcript

So we had an Akaton last week, and we are the first place winner and guess what we won? iPhone 17, five girls, each of us got it fun. It's a girl power. So, so, right now Akaton, the main focus was to create AI tools that help us in the day-to-day work. We were looking for creative ways using AI to provide better quality to our products, to save time by providing automatic test plans and automations, and by that, giving us time to focus on what we actually love to do. We did it using a RAG database, and we fed it with the product best test plans, best automation, and that way it creates the output that is high quality and can actually be used in our day-to-day. As a product manager, I always want to push more capabilities to product, more features, but never at the cost of quality. So, from product point of view, I wanted to ever focus on something that can leverage our quality. Do it faster, but also provide full coverage, not only on the feature context, but also for the entire product ecosystem. Did we mention that we also won the Akaton last year? Second place. So, what did we won last year? It was a gift card. Oh, right. Yeah, I like the iPhone 17 better. Yeah.

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