How does your team contribute to the core business goals of your customers?

Gil Alter · Director of Channels and AlliancesSysAid logoSysAid
SalesIsrael

In the video, Gil Alter, Director of Channels and Alliances at SysAid, shares his insights on fostering successful partnerships that align with customer goals. Based in Israel, Gil emphasizes the collaborative approach his team takes in selecting and enabling channel partners worldwide. By providing tailored support in AI, localization, and marketing, and engaging in co-selling efforts, his team ensures that partners are equipped to achieve mutual success while keeping customer benefits at the forefront. Gil's dedication to a "better together" philosophy highlights the integral role his team plays in enhancing SysAid's core business objectives.

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Full transcript

People often ask me, "How to sell through channel partners?" I'm responsible for the channel partners of CSA globally. That means that together we always think about the benefit of the customers in front of our eyes, whether if it's choosing the right channel partners to work with, helping them with enablement through AI and localization in their local language, helping them with their marketing material, even providing them with platforms to do the webinars on. We even do co-selling motion together with them when joining on meetings with them in order to get better success together and always working in a better together motion with our partners.